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Marketing Strategy Master Class
An introduction to this course
Welcome to the course! (1:49)
About Your Instructors
Your Workbook
Module I: The Elements of Successful Strategic Marketing
Module I: The Elements of Successful Strategic Marketing
Module I: Chapter 1 (2:39)
Module I: Chapter 2 (7:45)
Module I: Chapter 3 (3:54)
Module I: Chapter 4 (4:59)
Module I: Chapter 5 (1:59)
Module II: Assessing What Matters
Module II: Assessing What Matters
Module II: Chapter 1 (9:11)
Module II: Chapter 2 (8:44)
Module II: Chapter 3 (5:11)
Module III: Situation Analysis — Find the Story
Module III: Situation Analysis — Find the Story
Module III: Chapter 1 (9:49)
Module III: Chapter 2 (6:31)
Module III: Chapter 3 (2:26)
Module IV: The Art + Science of Positioning + Messaging
Module IV: The Art and Science of Positioning + Messaging
Module IV: Chapter 1 (9:06)
Module IV: Chapter 2 (7:41)
Module IV: Chapter 3 (9:43)
Module IV: Chapter 4 (2:41)
Conclusion
Thank you!
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Module I: Chapter 3
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