Marketing Strategy Master Class

Foundational Marketing for the Technically-Trained Marketer

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Led by Linus Founder Hamid Ghanadan and Managing Partner of Bottom Line Technologies Susan Garrity Bish, this immersive 4-module course will help your team develop a marketing plan specific to the needs and challenges of your organization.

As a student, you will acquire the strategic marketing tools needed to create effective and efficient marketing plans. Your teachers will show you how to apply approaches that are proven to successfully persuade a technical audience and learn how create catalytic marketing experiences for your prospects and customers.

This workshop is ideal for marketing organizations that want to raise the bar on marketing strategy, marketing planning and value propositions.


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Meet Your Instructors

Susan Garrity Bish
Managing Partner at Bottom Line Technologies

Susan is passionate about helping organizations succeed in their chosen markets. As a Managing Partner at Bottom Line Technologies, Susan’s deep B2B industry expertise in life sciences, healthcare, and information technology has enabled her to make significant contributions in the areas of marketing, strategic planning and sales for organizations across the globe.


Hamid Ghanadan
Founder at The Linus Group

As the Founder of Linus, Hamid works to break down the barriers between knowledge and humans. He has spent his career studying how human behavior affects how people comprehend technical information and make business decisions.

Course Curriculum


  An introduction to this course
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days after you enroll
  Module I: The Elements of Successful Strategic Marketing
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  Module II: Assessing What Matters
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days after you enroll

 

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. The videos in each module are anywhere between 20 and 30 minutes long.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
 

A note from your instructors:

Thanks for your interest in this course! We have a combined 50 years of experience in training all levels of marketers in this course. We know that you'll walk away with the tools and knowledge you need to take back to your organization and create a strategic marketing plan that will lead to growth for your company.

- Susan + Hamid