Led by Linus Founder Hamid Ghanadan and Managing Partner of Bottom Line Technologies Susan Garrity Bish, this immersive 4-module course will help your team develop a marketing plan specific to the needs and challenges of your organization.
As a student, you will acquire the strategic marketing tools needed to create effective and efficient marketing plans. Your teachers will show you how to apply approaches that are proven to successfully persuade a technical audience and learn how create catalytic marketing experiences for your prospects and customers.
This workshop is ideal for marketing organizations that want to raise the bar on marketing strategy, marketing planning and value propositions.
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Meet Your Instructors
Susan Garrity Bish
Managing Partner at Bottom Line Technologies
Susan is passionate about helping organizations succeed in their chosen markets. As a Managing Partner at Bottom Line Technologies, Susan’s deep B2B industry expertise in life sciences, healthcare, and information technology has enabled her to make significant contributions in the areas of marketing, strategic planning and sales for organizations across the globe.
Founder at The Linus Group
As the Founder of Linus, Hamid works to break down the barriers between knowledge and humans. He has spent his career studying how human behavior affects how people comprehend technical information and make business decisions.
Frequently Asked Questions
A note from your instructors:
Thanks for your interest in this course! We have a combined 50 years of experience in training all levels of marketers in this course. We know that you'll walk away with the tools and knowledge you need to take back to your organization and create a strategic marketing plan that will lead to growth for your company.
- Susan + Hamid